People use their devices in very personal ways and they expect apps to help them preserve their privacy.
When you submit a new or updated app, you must provide details about your privacy practices and the privacy-relevant data you collect so the App Store can display the information on your product page. (You can manage this information at any time in App Store Connect.) People use the privacy details on your product page to make an informed decision before they download your app. To learn more, see App privacy details on the App Store.
An app’s App Store product page helps people understand the app’s privacy practices before they download it.
Request access only to data that you actually need. Asking for more data than a feature needs — or asking for data before a person shows interest in the feature — can make it hard for people to trust your app. Give people precise control over their data by making your permission requests as specific as possible.
Be transparent about how your app collects and uses people’s data. People are less likely to be comfortable sharing data with your app if they don’t understand exactly how you plan to use it. Always respect people’s choices to use system features like Hide My Email and Mail Privacy Protection, and be sure you understand your obligations with regard to app tracking. To learn more about Apple privacy features, see Privacy; for developer guidance, see User privacy and data use.
Process data on the device where possible. In iOS, for example, you can take advantage of the Apple Neural Engine and custom CreateML models to process the data right on the device, helping you avoid lengthy and potentially risky round trips to a remote server.
Adopt system-defined privacy protections and follow security best practices. For example, in iOS 15 and later, you can rely on CloudKit to provide encryption and key management for additional data types, like strings, numbers, and dates.
Here are several examples of the things you must request permission to access: